Simplifying Product Demos for Field Sales
AR and VR Product Demos
Challenge
With several products marketed across various geographies, it was difficult to arrange physical demos for customers. Also, individual product demos did not achieve value messaging about complete workflow solutions
Solution
Augmented and Virtual Reality experiences showcasing the complete product portfolio, enabling Field Sales reps to explain ease-of-use and product benefits, and demonstrate efficiency gains that can be achieved through the total workflow solutions being offered
Outcomes
Accelerated sales through like-real product experiences that speed up decision making
Increased awareness of complete product portfolio supporting lab workflows
Cost savings compared to physical product demos
