Driving Adoption of Automated Culture Solutions
E2E Marketing Campaign
Challenge
Transition manual labs to an advanced automated blood culture solution to improve operations and diagnostic outcomes, especially in Tier 2 & Tier 3 cities
Solution
We created localized omnichannel content to engage audiences, and used automation and enablement toolkits to help sales convert conversations
Outcomes
40% increase in qualified lead generation
The optimized subject line led to 50% increase in e-Book downloads, leading to more demo bookings and sales leads
Personalized messaging helped increase the engagement rate by 70%
