Driving Adoption of Automated Culture Solutions

E2E Marketing Campaign

Challenge

Transition manual labs to an advanced automated blood culture solution to improve operations and diagnostic outcomes, especially in Tier 2 & Tier 3 cities

Solution

We created localized omnichannel content to engage audiences, and used automation and enablement toolkits to help sales convert conversations

Outcomes

40% increase in qualified lead generation

The optimized subject line led to 50% increase in e-Book downloads, leading to more demo bookings and sales leads

Personalized messaging helped increase the engagement rate by 70%

Tagged Marketing